Est. 2021 · Small batches, big glow

Born from a glow obsession.

GLOSS CULT started in a tiny kitchen lab with one question: why can’t skincare feel as good as it works? Five years later, the answer is a cult.

GLOSS CULT started in a tiny kitchen lab with one question: why can’t skincare feel as good as it works? Five years later, the answer is a cult.

Touch the surface

Our story

Less routine. More ritual.

Our founder spent a decade in product development watching brands launch twelve-step routines nobody finished. So she stripped it back to the essentials — cleanse, treat, seal — and made each step feel like a small luxury.

Every formula is developed with dermatologists, tested on real, reactive skin and bottled in refillable glass. No fillers, no fuss, no guilt — just textures you’ll look forward to every morning and night.

What the cult stands for.

01

Clean, always

No parabens, sulfates, mineral oil or drying alcohols. Ever. Just the good stuff, in effective doses.

01

Clean, always

No parabens, sulfates, mineral oil or drying alcohols. Ever. Just the good stuff, in effective doses.

02

Kind to all

Vegan and cruelty-free from day one, certified by Leaping Bunny and loved by sensitive skin.

02

Kind to all

Vegan and cruelty-free from day one, certified by Leaping Bunny and loved by sensitive skin.

03

Refill, repeat

Every jar and bottle is refillable glass. Return your empties, get 15% off your next ritual.

03

Refill, repeat

Every jar and bottle is refillable glass. Return your empties, get 15% off your next ritual.

Milestones

2021

2021

2021

A kitchen-lab experiment

Our founder mixes the first batch of Cloud Cream for friends with reactive skin.

2023

2023

2023

Dew Drop sells out in 48 hours

The serum goes viral and the cult is officially born.

2024

2024

2024

Refill program launches

Every product moves into refillable glass. 80,000 jars saved so far.

2026

2026

2026

250,000 devotees

GLOSS CULT ships to 40 countries — still in small, fresh batches.

The faces behind the formulas.

Maya Laurent

Founder & Formulator

Iris Okafor

Head of Skin Science

Lena Varga

Creative Director

  • Best Serum — Glow Awards 2025

    Best Serum — Glow Awards 2025

  • Clean Beauty Honoree 2024

    Clean Beauty Honoree 2024

  • Editors’ Pick — Skin Edit

    Editors’ Pick — Skin Edit

  • Readers’ Choice — Ritual Review

    Readers’ Choice — Ritual Review

  • Sustainable Pack Award 2025

    Sustainable Pack Award 2025

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